When I was a new Realtor® at Keller Williams, they decided to start an advertising campaign, highlighting the company’s growth by displaying the names and photos of two new agents every two weeks on the digital billboard on Kirby and State. I was one of the two first agents: (read more and view photo)
We’ve all seen enough billboards that unless they’re absolutely attention-grabbing, we don’t pay any attention to them. It seems that about 95% of the time, I don’t remember what a billboard is about nor who is on it. Even when someone asks, “Have you seen that hilarious ______ billboard on Prospect?”, and I try to pay attention that next time I pass it, I still cannot seem to notice.
Realtors® seem to be everywhere on billboards these days. Continue reading Advertising and Real Estate